A project is an act of creation, whether it simply repeats a product that has been made before or boldly attempts something novel…. The process of creating involves both originality and appropriateness. An original thought is nice, but if it doesn’t fit anywhere, it is simply noise. An original thought that solves a nagging problem or resolves uncertainty – and is therefore an appropriate original thought – is a thought that has value…. Contemporary projects demand creativity, not only to make innovative products, but also to solve complex social relationships and to work around challenging boundary limits. – Right Brain Project Management, B. Michael Aucoin